A lot of small business owners are using social media in order to advertise or promote their social media. There are currently 3 million active advertisers on Facebook alone.
As a result, there are a lot of rumors going on about the correct way to optimize your Facebook Page for Search Engine Optimization. Some people say that by using keywords as filenames of your uploads and by linking every URL you own to your page, you will achieve the desired results.
But worry not, we are here to provide you with a simple solution to your question.
Here are five easy ways to optimize your Facebook Page.
- Choose the Best Name for your Facebook Page
The most basic and most important step in optimizing your brand on Facebook.
In order to create a name that works, try keeping your name plain and simple by avoiding any additions with tons of generic keywords like this for example: “Jack’s Bakery – Muffins, Bagels, Cookies, Bread & Pastries – Catering & Events.”
While this might seem good and might actually earn a few clicks and visits, this would actually stunt your viral growth rate inside Facebook as this would appear too spammy and would lead users to less likely engage with your page.
This means that you would lose all those precious share posts and updates with their Facebook Freinds. And worse, they might even select to hide your updates from their news feed and would bring you to eternal marketing online limbo!
You also do not want to be too generic either, though. Facebook has a strict system with the intent to represent real businesses, brands, personalities, etc. By choosing something too generic, you increase the risk of Facebook shutting down your page and permanently lose the ability to post updates and reach out to your intended audience.
- Create a custom fan page URL
When your page accumulates 25 likes, Facebook allows you to create a new and unique URL (or a username as Facebook calls it) for the page. Because URLs are heavily weighted by search engines, it is important that your URL reflects an aspect of your business.
- Use keywords in strategic locations on your Page
Like any traditional website, optimization by using keywords is the most important form of on-site SEO. The most important pieces are About section, Mission, and Company Description since these areas are actually pulled from the page as elements of SEO.
To optimize if further for searches inside your locality, it is should not be forgotten to include your Adress, City, State, and Zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with the appropriate and correct information.
- Include your phone number and address
As surprising as it may sound, there is a good number of businesses out there that don’t include this vital information on their Facebook Business Page. As a majority of your sales may come from online traffic, it may appear to be not quite important for you to include. But remember, when you are indexing your brand for local search results, it is crucial that this information must be on board.
In addition, Google places a higher priority on pages with specific information like your business’s phone number and address. So, pages that include this type of data will effectively boost your brand’s overall SEO
- Backlink to your fan page on existing channels
According to Google, the more inbound links to your page, the more authoritative it will appear which in turn will make it help to rank higher. That is why it is very important for bloggers when they have their content linked to each other from other websites, blogs, and all other available channels
The same principle applies to your Facebook page as well. So always remember that where it is appropriate, include a link to our fan page from your other online channels like your website, blog, and other social media accounts.
- Optimize Facebook Fan Page Status Updates
Whenever you’re posting updates to your Facebook wall, always remember that the first 18 characters of a Facebook post serve as the meta description. Take advantage of this option when Facebook asks you to “Write Something…” since that text will be considered the SEO title for that update.
Including direct links to your small business website in your status updates is also a good practice to follow
- SEO for Facebook Notes
Facebook Notes is something that is a feature that is usually overlooked by most users. When used correctly, Facebook Notes can provide your business page with an awesome way of increasing your overall SEO.
Facebook Notes gives your page the ability to create multiple “pages” underneath the main fan page. Notes is also an amazing way to expand on special offers or events that your business is hosting and make them indexed in search engines.
Never forget that the overarching objective of Facebook SEO is adding value to your overall brand. It is important to pay attention to the comparison between raw traffic and engagement levels.
While using the methods above can actually help you boost your SERP ranking, the most important part is that it coincides with an equally amazing product and flawless engagement to grow your following.
If you have any questions, feel free to contact us at Logical Assembly.