5 Tips for Starting an Effective Instagram Marketing
One of the latest and greatest tools for digital marketers, Instagram doesn’t only have an active base of over 400 million monthly users, but it also offers a lot of opportunities for brands to raise brand awareness and engagement. Businesses flock to the platform to interact with more followers and to increase their organic reach. In this article, we’ll let you in on some key tips to help you stand out in the crowded space of Instagram.
1. Using Pro Filter Tools
An inherently visual platform, that’s what Instagram is. Simply put, amazing content will stand out — enhancing lighting, product placement, and of course-filters.
Professionals use various tools to make that perfect Instagram look. We recommend Prime, which has filters created by real photographers to endow your photo with that professional finish.
Filters are meant to help fix focus, contrast, sharpness, saturation, and exposure — not to change the basis of the photo itself. Remember to use them to make your photo as close to the real thing as possible, Instagram started around the idea of authenticity and nobody wants an overly artificial photo.
2. Fan Content? Regram it!
Generation Y’s word-of-mouth is through social media. Customers posting Instagram photos about your product and brand can be easily considered as visual endorsements.
If customers have tagged you in through a hashtag or @mention, “Regram” those photos. It’s an incredible way to celebrate your most loyal fans and to let potential customers see the fun ways that your products are being used post-purchase. Remember to ask the user for photo permission rights — just leave a comment on the user’s photo and ask them if you can have their permission to re-post.
Your customers’ photos are a limitless pool of content that keeps your marketing campaigns fresh and resonates strongly with potential customers. They are a marketing asset that should never be overlooked.
3. Adding a Website Link to your Bio
Placing a link in your Instagram bio is one of the most effective ways to drive traffic to your webpage from social. Your Instagram bio is the only place that you can place a clickable link so take advantage of it.
A link inserted into an Instagram caption on a photo or video will only appear as plain text. Consider adding your company website homepage if you’re unsure of where you want to send your social traffic. With time, it’ll be better to create a shoppable gallery of your Instagram photos so that your audience will never have the need to leave the social platform to purchase from you. But for now, bring your followers out to your website with a bio link and turn your browsers into buyers.
4. Using Brand Influencers
Only about 5% of your customers generate almost 100% of your brand’s word of mouth reach. Peer recommendations are getting a much bigger role in purchasing decisions and, consequently, influencer marketing has become a larger initiative for marketing teams.
With established credibility and audience, Influencers are social media users who can directly appeal to your audience. They must be relevant to your target market, be authentic, and post actively. Remember that finding and leveraging your best social influencers will allow you to reach, not only their audience but their network as well. In order to find them, you must start by making a list of customers posting about your brand and then rank them by the number of followers and relevance to your industry.
5. Staying Active on Social
This one may be obvious, but it requires the most effort. There is a distinct correlation between the rate of return visitors and how often a brand posts. Turning a prospective customer into a customer often takes multiple returns. Also, make sure to allocate time to ‘Like’ and ‘Comment’ on your fans’ posts and monitor conversations around your brand.
When followers see your brand actively engaging with real people, it helps to validate your social presence and genuinely humanize your brand. Opening a two-way communication is one guaranteed way to build long-lasting relationships with your customers.
From brand establishment to driving consistent sales, Instagram has true business value if leveraged properly. Implement the five tips above, watch your Instagram numbers skyrocket, and let your brand’s online community grow.
For more Instagram Marketing tips and other Social Media Marketing hacks, reach out to us. We’ll be eager to help you improve your business metrics.