Complete Beginner’s Guide To SEO
Are you a small business owner looking towards expanding your business?
We’ve compiled this short beginner’s guide to starting SEO. You’ll get to know what it is, what it can do for your business, and some technical points before you dive into your work.
So first, what is SEO?
It stands for search engine optimization. It’s the business of catering what you offer and linking it with what everyone is looking for on the web.
To give an example, if you search for “best Sydney restaurant reviews” in Google, who are those at the top of the list?
How did timeout.com, gourmettraveller.com.au, and tripadvisor.com manage to be up at the top?
It’s because they’ve created engaging, updated content that answers our Google search “best Sydney restaurants review.”
SEO is all about catering to the questions and information needs of the searcher rather than pushing to them a paid advertisement. With SEO, you can create a website and have it generate leads and sales for months and years after you publish it.
In contrast, other methods of marketing like pay per click advertising such as Google AdWords and Facebook Ads (PPC) only deliver results as long as you keep shelling out money.
SEO is not a magical expertise area. It has a proven track record of delivering actual business results. That said, let’s move on.
Now you might be wondering, what can SEO do for my business?
Below are 5 points to consider on how SEO will help you and your business.
Point #1 – User-Friendly Websites
A faster, smoother, and user-friendlier website — that’s what SEO can help small business owners create. Although a lot of people are still hanging on to the old idea of SEO only about optimizing for the search engines, however, improving user experience too is a big part of it right now.
Well-made, neat, and organized websites compel a customer to stay longer, allowing a decreased bounce rate and increased page views. At the same time, relevant content (such as blog articles) keeps your readers happy as they are more likely to engage with you and your business.
On-page SEO, if done properly, makes your visitors satisfied, which makes the search engines work better for you too as they exist to serve high-quality information to their users.
Point #2 – Bring in MORE Customers
Truth be told, the main reason for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest thousands of dollars on it, right? Businesses that have an SEO-optimised website can have more customers and grow faster than those who do not have one.
SEO is one of the best marketing strategies that exist today. Moreover, it will pull in people who are fervently looking for your product or service!
If you’re willing to spend a few hours of your time, energy, and a small amount of money — SEO will help bring targeted traffic to your website, and eventually more customers to your business.
Point #3 – Higher Conversion Rates
SEO-optimised websites loads quicker, are easier to read and navigate and will display correctly in almost all types of standard devices. Websites like this are more likely to grab the attention of your visitors and they’re more likely to become your loyal customers.
Point #4 – Brand Awareness Building
Higher rankings on the SERPs (Search Engine Results Page) build brand awareness. If your website is on the first page of the top search engines (such as Google), your potential customers are more likely to trust your brand when they search for a particular term rather than other brands whose websites rank lower.
Small businesses that plan to build better brand awareness must invest in SEO and start gaining top rankings for the key terms related to their business. We’re no longer in the 90s anymore — search engines now play a significant role in making or breaking your brand.
Point #5 – Bypassing Competition
As an example: two businesses are in the same industry. They sell the same products, at the same prices. One of them has an optimized website while the other does not. Considering everything else is equal, which company do you think will attract more customers to their website from local searches, grow faster, and be more successful?
Search engines are very powerful. There is no logical reason to not invest in SEO if your competitors are doing it now.
If we are all clear on what can you get from SEO, let’s go to some of its frequently used terms:
These are the top 10 fundamental terms with SEO and their short description.
Anchor text – the text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
Title tag – an HTML element that specifies the title of a web page.
Meta description – a tag in HTML that summarizes a page’s content.
301 redirect – A permanent redirect from one URL to another.
SERP – Stands for Search Engine Results Page.
Keyword – a word or set of words that represent the brand and other aspects of it.
Indexing – The search engines’ process for collecting and storing data across the web.
Link Building – the process of getting other websites to link back to your website
Rel=”author” – Google’s Authorship Markup, also known as rel=”author” is a tag that is used to associate authors with their Google+ profiles.
Canonical URL – A technical solution for duplicate content.
It’s always difficult to try something new. But remember that SEO for your business is just another form of investment. And do know that it’s worth every dollar spent.
Congratulations on reaching the end of the article! You are now prepared to start going deeper into working with SEO for your business.
If you have any more questions, feel free to reach out to us. We’ll be happy to discuss and explain any of these to you.