Facebook Marketing for Beginners – A Guide
Facebook is one of the most popular free social networking websites that enables registered users to create profiles, upload photos, and videos, as well as send messages to keep in touch with friends, family, and colleagues.
Facebook marketing refers to the creation—and actively using—a Facebook page as a means of communication to maintain engagement with and win customers. Fun and easy to set up, the Facebook Page for business provides a wide-array and powerful set of online tools that lets you fully engage with your customers. But to market your business efficiently on Facebook, and make all these connections possible, it will help to understand the underlying principles.
Knowing the Fundamentals of Facebook Culture
A world built on transparency and openness, where friends can connect with each other about things they care about, Facebook has created its own virtual world. By giving you the power to connect, engage and share your business to this community, Facebook hopes you will do your utmost effort and due diligence to enhance the positive aspects of this community, and avoid creating any unpleasant experiences.
Below are some of the fundamentals that guide the world’s largest virtual community:
- Sharing and connection freedom: You are allowed to share whatever information you want, in any format or any form of media. You have the right to be connected with anyone as long as there’s consent for both parties. Remember that Facebook users have multiple ways to optimize their privacy settings. And just like you, they expect their privacy boundaries to be respected.
- Control of information and ownership: Your information is your own. You have the freedom to share it with anyone you want and take it anywhere you want, even removing it from Facebook at any time. Those choices are protected by your privacy controls.
- Principles of equality: You have representation for and equal access to the information within Facebook, whether individual, advertiser, developer, organization, or other entity—regardless of another person’s primary activity.
- Social value: You’re free to build trust and reputation through your identity and connections. Moreover, other than those reasons described in the Facebook Statement of Rights and Responsibilities, you should not have your presence on Facebook removed.
- Platforms and standards openness: You have access to actions like sharing and accessing all available information on Facebook. The specifications for these platforms are published and made available and accessible to everyone.
- Fundamental service: Facebook is free to use for anyone to establish a presence that can market your business, connect with others, and share information. Everyone can use Facebook regardless of his or her level of contribution or participation.
- Common welfare: The Statement of Rights and Responsibilities, which are not inconsistent with these principles, describes the rights and responsibilities of Facebook and the people who use it.
- Transparency with processes: Information about Facebook’s purpose, plans, policies, and operations are readily available. Facebook has a town hall-style of notifications and comments plus a system of voting to encourage engagement and discourse on amendments to these Principles or to the Rights and Responsibilities.
- One world: Available to everyone, everywhere, with Internet access — The Facebook service transcends geographic and national boundaries.
Facebook Marketing for Your Business and How to Make the Most Out of It
There are many ways offered by Facebook to promote your business to its online community. Get started with a Facebook Page for your business, to making a topical group, and launching a Facebook ad campaign — it is becoming an increasingly important component of a company’s online marketing plan. Below are some Facebook marketing tactics that you can do for your business.
Content sharing. A Facebook presence is necessary for everyone’s list of must-haves for social media marketing. And you’ll need a content strategy once you have a presence for marketing your business. Do you have anything engaging to share with your fans? Why would they come back?
Make sure to encourage your best customers involved with your Facebook presence. Develop them to become fans of your Facebook Page and drive the engagements to help you build a thriving community. The core value of Facebook as a word-of-mouth marketing platform is leveraged by this approach.
Advertising. Advertising on Facebook is unlike any advertising medium you’ve experienced before. You can reach as narrow or broad of an audience as you desire — thanks to its advanced targeting capabilities and mass audience. Get linked to pages either on Facebook or on a website of your own and include social actions, such as the option to be a fan of a Page or responding to a Facebook event.
Application creation. Branded apps can be another way to market yourself on Facebook. Add unique functionality, further engage your audience with your brand, and help market your business through Facebook apps. These are software modules that you can install on your personal Facebook profile or Page to boost engagement to your business or brand.
These apps can appear differently in many different forms — from business cards, video players, to contest solutions. Facebook does offer countless apps for marketers, but creating a Facebook app of your own has become widely popular among marketers.
Content syndication. Do you have a blog, podcast, or video series? You can use that content and share it across the Facebook community. Using Social Plugins will enable your website content to be shared quickly and easily — especially the ‘Like Button’ and the ‘Recommendations Bar.’
Events utilization. Get support for your local business, brand, or product — Facebook Events are a great means of getting people together in person or virtually. It’s also an economical and strategic way of getting the word out beyond your usual in-house marketing list by inviting the fans of your Page who can then help promote your event to their friends.
Don’t forget to follow up after your event. You can actually post event photos and send them to all attendees. If you had a good, healthy discussion at your event, with lots of questions, consider sending a transcript out to everyone who attended. And if some questions didn’t get answered because of time constraints, consider writing up the answers and sending them to all attendees.
Generosity. The law of reciprocity is a key part of the Facebook culture. Sharing content from other like-minded Pages will surely encourage those businesses to promote your Page in the future. Your Page is like a vessel that can travel further in the Facebook rapids when roped together with other similar vessels.
Taking action. Most, if not all, of the challenges you will encounter as you market your business on Facebook, are not impossible to accomplish but do sometimes they feel that way. Having a solid understanding of how to best use Facebook for your organization while continuously taking action is the best step forward. Doing this will allow you to continue to refine what works for your business while getting results along the way.
I hope this helps a lot of you out there looking towards starting Facebook Marketing. Feel free to contact us if you have any questions on how to get started. We’ll be eager to help you with your business.