Introduction to Google AdWords – Beginner’s Guide Before Starting

Introduction to Google AdWords – Beginner’s Guide Before Starting

Introduction to Google AdWords – Beginner’s Guide Before Starting

Innovation in the ads industry — that’s what Google AdWords is. With it, your ads will be seen by multitudes of searchers specifically looking for what you offer, and it costs nothing until a click has been made to your ad to visit your website. Improve your business’s exposure by knowing if Google AdWords work well with your business; familiarize yourself with the Google AdWords lexicon; take a look at some of the free online resources and tools we recommend.

Google AdWords Lexicon

Rich in specialized and insider language, Google AdWords is not something a beginner can easily learn. But you may see that it’s useful to have a resource for the AdWords terms that you will commonly encounter.

Here are a few online marketing terms to know, and what they mean according to the Google Ads Beginner’s Guide.

This is how much you’re willing to spend each time a potential customer clicks your ad or calls you.

The total number of calls you’ve had from people seeing and interacting with your ad if you enable users to call your business directly from the ad.

These are the search terms or phrases that trigger your ads to appear in the results. Advertisers bid against each other, and the ads are ranked based on how high you bid and how relevant your ad is, among other factors.

Organic results
These are results not paid for by advertisers.

Paid results
These are results that advertisers pay to show whenever a user runs a search containing certain words or phrases (known as ‘keywords’).

Product or service
When first setting up your campaign, the type of products or services you offer will influence the keywords—or search phrases—that will trigger your ad to appear.

Targeted location
These are the towns, cities or countries your ads will appear.

Traditional advertising
These are “non-digital” placements, like newspapers, radio, TV, or billboards.

The total number of times people have been to your website or app as a result of clicking your ad.

What can Google Ads do for my business?

Do you use Google to search for something online? If you’re thinking “yes,” then you belong to the majority. Most people go online first to find information, read reviews, and evaluate products or services before getting in touch with a business.

With Google as the most used search engine worldwide, it’s the intelligent thing to do to use Google’s advertising platform.

Introduction to Google AdWords – Beginner’s Guide Before Starting
Google Ads Website

Google AdWords provides a variety of benefits to advertisers and is just one of the many essential digital marketing techniques companies are using to maintain a competitive edge. A few of the benefits of Google AdWords include:

  • Immediate exposure – Your ad can be in the uppermost results on a Google SERP (Search Engine Results Pages).
  • Reach – Be able to use effective, targeted ads when customers search in Google for your products, services or business.
  • Geotargeting – Using the right geographic locations of your target market, local or otherwise.
  • Reporting – Keywords effectivity is detailed and the click-through-rate of your ads is included along with many more.
  • Budgeting – Manageable budgeting for all types of budgets and bidding capabilities.

Free Google AdWords Tools and Resources


AdWords Homepage – To sign up for AdWords and to log in to your account.

AdWords Help Center – For answers to frequently (and not-so-frequently) asked questions.


Explore additional tools that can make your Google Ads strategy even more effective.

Keyword Planner – Choose the best keywords for your ads

Google Ads Editor – Make changes across your campaigns with ease

Reach Planner – Reach the YouTube audiences that matter most

Manager Accounts – Control multiple accounts from a single dashboard


Google Ads offers a number of advanced advertising strategies, allowing you to choose the ones that work best for your business.

Search Campaigns – Show up when people search for what you offer

Display Campaigns – Capture attention with banner ads and images

Video Campaigns – Bring your business’s story to life with video

Shopping Campaigns – Show off your online and local inventory

App Campaigns – Promote your app to the right people


Now that you have an idea about Google Ads or AdWords as a beginner, you may now venture out and explore its various functionalities and how it can you and your business.

If you have any questions or need any help, don’t hesitate to reach out to us! We’ll be glad to assist you in starting your own Google Ads campaign.