Do you know that a lot of companies are getting ripped off by self-proclaimed Google Ads Marketing Experts? You might rest easy thinking they’re doing a good job, when in reality these people are lounging around doing next to nothing while you pay them good money for the privilege!!
Fortunately, Google provides a convenient way for you to check up on your ads managers. Google Ads creates an audit trail report of any and all actions taken on your account. This tool is called “Change History” and it’s going to allow you to see what your manager has been up to these past few months.
We believe that proper account management should involve checking and optimising your ads at least twice a week, if not more. So, how much time and attention is your manager giving to maximise YOUR return on investment? Follow these steps below to find out…
Go to ads.google.com and sign in**.
** We understand that unfortunately not everybody has access to their own accounts (a red flag in our book) so you might not be able to login. Should this be the case, or if you have any other questions, please do not hesitate to contact us on 02 9944 3281 or click here to fill in the contact form at the bottom of this page.
Change history is a tool that records all the optimisation changes made by your Google Ads Marketer. You will see a table of information like the one below. Hopefully you will see there has been lots of activity happening here! We will explain some of the categories below…
As someone said, numbers don’t lie. You can feel free to change the date range to a longer period of time. If the stats are low here, then this could mean that your marketer is not paying much attention to optimising your account – urgo your money has been going down the drain.
Should you be concerned about what you find during this exercise, or indeed if you have any questions at all, please do not hesitate to contact us on 02 9944 3281 or via the contact form at the bottom of this page.