Did you know that you could be paying for clicks every day that have ABSOLUTELY NO CHANCE of returning any revenue. Not only that, you might have been paying for these clicks for months or even YEARS. That could be THOUSANDS OF DOLLARS of your money that you might as well have flushed down the drain.

Let me give you a real world example. Let’s say you are a granny flat builder. S o your manager puts in the keyword ‘granny flat’ on day 1 to try to attract some clicks for you.

Unfortunately for you, the most popular searches are actually for people looking for places to rent. So from day 1 onwards, you start to pay for LOTS of clicks on searches like this:

‘granny flat’ to rent

‘granny flat’ lease

There is a way to stop this problem and it’s called NEGATIVE KEYWORDS. Simply put, in the Google Adwords you can visit the negative keywords page and enter terms such as ‘rent’ and ‘lease’ there. This tells Google not to display your ad when a search is being performed which contains these terms. Ergo, you will no longer waste money.

Simple, eh?

…Well… it IS simple. But the problem is that some Google Adwords managers are lazy and unprofessional. They will not be doing this simple task. Believe me, I’ve seen it for myself. And the net result? You end up WASTING hundreds or even thousands of dollars EVERY MONTH on searches like these that are totally unrelated to your service.

Luckily for you, providing that you have access to your Google Adwords account, I have created a simple step-by-step guide below which will show you how you can login and check this out for YOURSELF.

Step 1

Go to ads.google.com and sign in**.

** We understand that unfortunately not everybody has access to their own accounts (a red flag in our book) so you might not be able to login. Should this be the case, or if you have any other questions, please do not hesitate to contact us on 02 9944 3281 or click here to fill in the contact form at the bottom of this page.

Step 2

  • Select your account.

Step 3

  • Click on Campaigns on the left hand side (1) then click on the campaign status on the right hand (2).

Step 4

  • Select the status to “All enabled”.

Step 5

  • Click on Keywords (1) then Search Terms from the left hand side (2).

Step 6

  • Click on the dates on the right hand side (1) and click on “All time” (2).

Step 7

  • Click on the “Cost” column so it sorts the keywords with the highest costs at the top in descending order.

Step 8

  • From here, you’ll be able to see what search words and phrases were used when your ads were clicked and you paid money, with the most costly ones being at the top of this list. Quickly grab a piece of paper and scroll through the page then make a note of any words or phrases that you do not want to attract clicks for. (e.g. common examples include ‘DIY’ and ‘free’).

Step 9

  • Once you have your list, go to Negative Keywords (1) on the left hand column. Click on the Negative keyword column on top (2) to arrange them alphabetically then scroll down to the list and see if the words on your paper are on this Negative Keyword list. If they are, then you’re good. If not, then you are currently paying money every day for searches that will not return any revenue. Not good!!

What To Do Next…?

Should you be concerned about what you find during this exercise, or indeed if you have any questions at all, please do not hesitate to contact us on 02 9944 3281 or via the contact form at the bottom of this page. 

Contact Form