Have you had calls from customers early in the morning or after you have closed your business for the day? Chances are, you have ads being displayed online at odd times. This will sometimes mean your budget is being wasted at certain times of the day (e.g. in the middle of the night) might lead to lots of clicks but with no conversions.
So, is your Google Ads marketer on top of this basic optimisation strategy?
A quick check on your Google account will help determine if your ads are showing only at the right times. Follow the steps below to find out…
Go to ads.google.com and sign in**.
** We understand that unfortunately not everybody has access to their own accounts (a red flag in our book) so you might not be able to login. Should this be the case, or if you have any other questions, please do not hesitate to contact us on 1800 717 546 or fill in the contact form at the bottom of this page.
For example, looking at the image above we can see that the conversion rate is much lower at the weekends. So for budgets that are focused on lead generation, the weekdays should definitely be the focus.
Now, this is more like it! We can tell that from 12 midnight (00:00) to 7 am there isn’t many conversions so this is potentially a time of the day where you are WASTING MONEY.
You can tell from the image above what your current ad schedule is. So has your Google Ads marketer created a schedule that excludes any unproductive times of the day? And if not… the question is why not?
Should you be concerned about what you find during this exercise, or indeed if you have any questions at all, please do not hesitate to contact us on 1800 717 546 or via the contact form at the bottom of this page.