Have you had calls from customers early in the morning or after you have closed your business for the day? Chances are, you have ads being displayed online at odd times. This will sometimes mean your budget is being wasted as certain times of the day (e.g. in the middle of the night) might lead to lots of clicks but with no conversions.

So, is your Google Ads marketer on top of this basic optimisation strategy?

A quick check on your Google account will help determine if your ads are showing only at the right times. Follow the steps below to find out…

Step 1

Go to ads.google.com and sign in**.

** We understand that unfortunately not everybody has access to their own accounts (a red flag in our book) so you might not be able to login. Should this be the case, or if you have any other questions, please do not hesitate to contact us on 02 9944 3281 or click here to fill in the contact form at the bottom of this page.

Step 2

  • Select your account

Step 3

  • Click on Campaigns on the left hand side (1) then click on the campaign status on the right hand (2).

Step 4

  • Click on Reports > Predefined reports (Dimensions) > Time > Day of Week

Step 5

  • Click on the dates on the right hand side (1) and click on “All time” (2).

Step 6

  • This report shows you what day of the week that your ads are mostly looked at (Impressions) and clicked on.

For example, looking at the image above we can see that the conversion rate is much lower at the weekends. So for budgets that are focused on lead generation, the weekdays should definitely be the focus.

Step 7

  • You can now go back to the menu and click on Reports > Predefined reports (Dimensions) > Time > Hour of Day

Step 8

  • From here you can determine what time of the day that your ads are mostly looked at and clicked on.

Now, this is more like it! We can tell that from 12 midnight (00:00) to 7 am there isn’t many conversions so this is potentially a time of the day where you are WASTING MONEY.

 

Step 9

  • Finally, click on Campaigns on the left hand side (1) then click on the campaign status on the right hand (2). Set it to All enabled.

Step 11

  • Scroll down from the column on the left hand side then click on Ad Schedule.

Step 11

  • Check the Day and Time that your ads are showing

You can tell from the image above what your current ad schedule is. So has your Google Ads marketer created a schedule that excludes any unproductive times of the day? And if not… the question is why not?

What To Do Next…?

Should you be concerned about what you find during this exercise, or indeed if you have any questions at all, please do not hesitate to contact us on 02 9944 3281 or via the contact form at the bottom of this page. 

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