Has your digital marketer ever promised you that you’ll be on top of Google searches in 2-3 months but 3-4 months in you’re still at the bottom of the page? How do you know if its still worth continuing with the SEO services being provided by your digital marketing agency?
First of all..they should not make that promise. There are a lot of uncertainties in life and SEO ranking is one of them. How do we know that? Because we’ll tell you right away that its impossible to be number one in Google but we can certainly work our way to the top…or close to the top.
How do we do that? We’ll create an assessment first to see where and how far you are compared to your competitors. That is our first rule…know your enemy.
This a part of a report that we’ll be sending to you. Any digital marketing agency knows this and should be able to give it to you without hesitation.
We’ve set the word “lawyers” as an example for the above report. Keyword difficulty is at 55 with a search volume of 2.6K and the site who is on top is www.shine.com.au/
What are we looking at?
Keyword Difficulty – the higher the value the more difficult it is to compete with others using that keyword.
Search Volume – shows the volume of searches in a particular time frame.
#1 Result for Parent Topic – you can clearly see whose page ranks for the highest volume keyword.
Now go ahead and ask this report from your digital marketing agency, check it yourself and see how far do they still have to work on to get you to the top. If they say they can get you to the top in a month, you’ll probably doubt that.
We can do this report for free. Once you have the report, you can make an estimate how much and how long you need invest on SEO services. We’ll do that for you as well.
Should you be concerned about what you find during this exercise, or indeed if you have any questions at all, please do not hesitate to contact us on 02 9944 3281 or via the contact form at the bottom of this page.