Aside from making a more engaging and pleasing to the eyes, images are the most important elements in an SEO aside from the text. The saying that a picture is worth a thousand words can be considered true in the online world.
Images are easier to grasp and are more appealing to the audience. In addition, product listing containing images is much decisive for consumer’s purchasing decisions while shopping online.
Google also rates text content with images better than those without images. Good images are therefore a major criterion for a website that is hoping to get ranked on Google. Accordingly, dealing with the optimization of your images should be considered as part of the optimization of your webpage as a whole.
Here are five simple ways in which you could optimize your images
- Use Unique Images that is Relevant to Your Content
The first thing that users tend to notice before reading any of your content are the images you have on your website. As humans, we tend to be attracted to beautiful images. That is why an appealing image is important as it will definitely and immediately create an impression to the users.
While planning for your webpage, always take time to source out images that illustrate with drama, comedy, or romance to connect with your users to an emotional level. A lot of royalty-free photos can be seen all over the internet, but using your own personally-produced images is absolutely an added boost to improve your site traffic.
So remember to take time off and snap a photo yourself that best reflects you and your company and use that instead.
- Only Use High-Quality Photos
As much as possible, human eyes prefer looking at high-resolution images rather than those pixelated ones. Just try it on YouTube. Try watching a video in 240 P then another at 1080 P and which one you’d like to watch again?
Web images with images that have a poor resolution or formatted incorrectly can appear garbled or distorted when using a tablet or a mobile phone. For most eCommerce situation, the best format to use is a jpeg file.
Jpeg files provide the highest quality while maintaining a relatively small image size. Png can also be a good alternative for jpeg format because of its extremely small file size.
- Organize Your Images
Organizing your images is just as important as how you choose them.
Organize your images in a way that can be understood in the context that you intend to deliver to your user and in accordance with the journey the user will undertake. For example, if you are showcasing an apartment for rent by using images, index them in a logical order the same way a prospective buyer would travel to the physical house.
Also, you need to understand that there shouldn’t be any gaps in your imagery. For example, you might have provided your viewers with amazing angles of your car for sale but neglected to provide important details such as the interior, engine, lights, etc. This might cause to drive traffic away from your site.
Images can communicate in a way that your text cannot, and you want to take this advantage without neglecting the minor important details.
- Reduce the Size of you Image Files
Always remember to keep your images arranged for viewing. As you may know, Google is pretty big on mobile, going as far as to create a Google Mobile-first Index.
This means that you need to account for mobile users with your images. By scaling down large image files, you will increase page loading time which is a crucial element for those that browse using their mobile devices.
- Include a Caption with your Images
Anyone using keywords associated with your caption will find your page in Google’s search results. The key is maintaining both page and image relevance.
Images with misleading or wrong captions will make your bounce rate increase rapidly which will send poor signals to Google’s search engines that your content is not the right match.
In addition, captions will help make your content more engaging, which in turn will help make it smoother to digest and understand for readers.
Leaving captions blank is a missed opportunity to fully optimize your page in terms of SEO and User experience and might lead to a decrease in precious users.
- Utilize the “Alt Text”
This is one of the most ignored features of doing web content. Alternative text provides users that are not able to access the image description of the contents of your images.
Rendering your images in a text allows interpreters for the blind, health care attendants, and others who perform valuable service roles to the physically challenged. Accurately filling out your alt text provides another way to help users digest and understand your content.
These texts will also serve to enrich and improve the relevance of your content and can raise your profile with search engines by assisting web crawlers to understand your images.
Like captions, alternative text ensures that your content will be boosted with regards to user experience and search optimization.
Climbing to the top of the search results is a gruesome and taxing effort. It takes plenty of time and dedication in order to finally achieve it. But seeing the results will absolutely be worth the hard work that you have exerted especially when those organic traffic starts to come in.
In order to succeed, you will need every bit of help and assistance to get your website to rank and Image optimization is one of those. This simple yet effective endeavor can be the extra push that your site needed in order to get over the competition.
At the very least, you need to follow these six simple and basic steps to ensure that your images are well optimized for user experience and search.