Image Optimization

6 Ways You Can Optimize Images for SEO

Aside from making a more engaging and pleasing to the eyes, images are the most important elements in an SEO aside from the text. The saying that a picture is worth a thousand words can be considered true in the online world. 

Images are easier to grasp and are more appealing to the audience. In addition, product listing containing images is much decisive for consumer’s purchasing decisions while shopping online. 

Google also rates text content with images better than those without images. Good images are therefore a major criterion for a website that is hoping to get ranked on Google. Accordingly, dealing with the optimization of your images should be considered as part of the optimization of your webpage as a whole. 

Here are five simple ways in which you could optimize your images

Five ways to Better Optimize Your Images for SEO

  • Use Unique Images that is Relevant to Your Content

The first thing that users tend to notice before reading any of your content are the images you have on your website. As humans, we tend to be attracted to beautiful images. That is why an appealing image is important as it will definitely and immediately create an impression to the users. 

While planning for your webpage, always take time to source out images that illustrate with drama, comedy, or romance to connect with your users to an emotional level. A lot of royalty-free photos can be seen all over the internet, but using your own personally-produced images is absolutely an added boost to improve your site traffic. 

So remember to take time off and snap a photo yourself that best reflects you and your company and use that instead.

  • Only Use High-Quality Photos

As much as possible, human eyes prefer looking at high-resolution images rather than those pixelated ones. Just try it on YouTube. Try watching a video in 240 P then another at 1080 P and which one you’d like to watch again?

Web images with images that have a poor resolution or formatted incorrectly can appear garbled or distorted when using a tablet or a mobile phone. For most eCommerce situation, the best format to use is a jpeg file.

Jpeg files provide the highest quality while maintaining a relatively small image size. Png can also be a good alternative for jpeg format because of its extremely small file size.

  • Organize Your Images

Organizing your images is just as important as how you choose them. 

Organize your images in a way that can be understood in the context that you intend to deliver to your user and in accordance with the journey the user will undertake. For example, if you are showcasing an apartment for rent by using images, index them in a logical order the same way a prospective buyer would travel to the physical house. 

Also, you need to understand that there shouldn’t be any gaps in your imagery. For example, you might have provided your viewers with amazing angles of your car for sale but neglected to provide important details such as the interior, engine, lights, etc. This might cause to drive traffic away from your site.

Images can communicate in a way that your text cannot, and you want to take this advantage without neglecting the minor important details.

  • Reduce the Size of you Image Files

Always remember to keep your images arranged for viewing. As you may know, Google is pretty big on mobile, going as far as to create a Google Mobile-first Index.

This means that you need to account for mobile users with your images. By scaling down large image files, you will increase page loading time which is a crucial element for those that browse using their mobile devices.

  • Include a Caption with your Images

Anyone using keywords associated with your caption will find your page in Google’s search results. The key is maintaining both page and image relevance. 

Images with misleading or wrong captions will make your bounce rate increase rapidly which will send poor signals to Google’s search engines that your content is not the right match.

In addition, captions will help make your content more engaging, which in turn will help make it smoother to digest and understand for readers.

Leaving captions blank is a missed opportunity to fully optimize your page in terms of SEO and User experience and might lead to a decrease in precious users.

  • Utilize the “Alt Text”

This is one of the most ignored features of doing web content. Alternative text provides users that are not able to access the image description of the contents of your images.

Rendering your images in a text allows interpreters for the blind, health care attendants, and others who perform valuable service roles to the physically challenged. Accurately filling out your alt text provides another way to help users digest and understand your content. 

These texts will also serve to enrich and improve the relevance of your content and can raise your profile with search engines by assisting web crawlers to understand your images. 

Like captions, alternative text ensures that your content will be boosted with regards to user experience and search optimization. 

Conclusion

Climbing to the top of the search results is a gruesome and taxing effort. It takes plenty of time and dedication in order to finally achieve it. But seeing the results will absolutely be worth the hard work that you have exerted especially when those organic traffic starts to come in. 

In order to succeed, you will need every bit of help and assistance to get your website to rank and Image optimization is one of those. This simple yet effective endeavor can be the extra push that your site needed in order to get over the competition.

At the very least, you need to follow these six simple and basic steps to ensure that your images are well optimized for user experience and search. 

test 1200x600

What’s better in terms of marketing — SEO vs. AdWords

What’s better in terms of marketing — SEO vs. AdWords

The main components of SEM or Search Engine Marketing, among your most valuable tools when running digital marketing campaigns, are SEO and AdWords.

Depending on your business and marketing goals, they will have differences and similarities. Thus, depending on the circumstances, you might need to use them together or separately.

What is SEO?

SEO or Search Engine Optimization has to do with getting better rankings in the search engine results pages of Google, Yahoo, Bing, and other major search engines. You need to make sure that your website is search engine friendly in order to achieve that.

A website that can be ‘read’ easily by search engines and used with ease by users is a search engine friendly website.

The main idea is to have a website that’s fast and functional with unique content that offers a good end-user experience.

What is Google AdWords?

Are you new to digital marketing? You may have noticed somebody talking about PPC, Adwords, and terms like CPC, bids, and campaigns without knowing what these buzzwords mean.

Google’s advertising platform is called Google AdWords. This platform can be used by advertisers to position their ads in the Google Search Result Pages, Google Products (YouTube, Gmail etc) and to thousands of other websites that are included in the AdWords program as publishers (Google Adsense).

As an advertiser, you can choose to pay when someone clicks on your ad (Cost Per Click or CPC) or when people see your ad (CPM or Cost per Thousand Impressions).

Its system works like a big auction where advertisers compete for the available advertising places.

SEO VS AdWords

Now that you have a general idea of what is SEO and AdWords let’s see how they are when we compare them:

  • SEO principles are applicable for all search engines while Adwords is for Google sites and websites that use Google Adsense.
  • SEO traffic is (almost) free while AdWords campaign traffic is paid.
  • With SEO you have to work much harder to get one of the top positions in the organic search results — Adwords ads appear on the top and bottom of the search results in Google and under some conditions you can get one of those ad positions.
  • With SEO you need a lot more time (especially for new websites) to get good rankings and traffic while Adwords is more immediate than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic.
  • SEO is more difficult because there are a lot more factors that play a role, not just ad spending and revenue while with Adwords, it’s easier to calculate the ROI.
  • If you stop your campaigns with AdWords, traffic also stops — but once you start getting organic traffic with SEO, this will continue long term.
  • With SEO you need to focus on a few keywords for best results while with Adwords you can target many keywords at the same time.
  • The results from SEO are only for the search results pages but With Adwords, you can advertise on other Google websites and websites that use Google Adsense.
Ads and SEO

Now, which is better for your Marketing?

AdWords — a good start for new companies

When we started out the SBO Authority, one of our main goals was to help our customers know how to get traffic from Search Engines through SEO.

It’s still one of our major goals right now, but through the years, working with clients in different niches, we realized that small business owners sometimes need results quicker and require immediate results. This is where Google AdWords comes in.

One thing to think about is that the biggest advantage of Google AdWords versus SEO is that it can generate results right away.

Each of the visits you get from AdWords will be paid but if your campaigns are profitable you can meet your business objectives with the investment in PPC justified.

Google AdWords is ideal for new companies and startups that want to get targeted traffic quickly to make sales, find new prospects or even test their products, SOPs, website effectivity and any other component in their sales or marketing procedures.

Only if you use Google AdWords wisely and carefully will the above statement be true. It is quite simple to start throwing money at AdWords — if you don’t have proper monitoring and control tools then, you will end up making losses instead of profits.

What we always tell small business owners about AdWords is that if you don’t use it correctly, it will be akin to playing in a Casino where you dish money out with wishful thinking that sometimes you will get it back, but you never do (or never will).

So, while the system is relatively easy and convenient to use (it will make you spend more), but you don’t have the mastery and experience to run Adword Campaigns, save your money and hire a professional instead to do it for you.

To fully benefit from the use of AdWords, make sure to use this approach so that you won’t be wasting money.

Going back to SEO

While it is a brilliant idea to start with AdWords because it gives out faster results, you should consider beginning working with SEO, Content marketing and social media for the best results. These 3 tools are what you will be needing if you aim for long term online success.

Content marketing is all about creating the right content, SEO will allow you to optimize your content for search engines to get more organic traffic, and social media will give you an avenue to promote your SEO optimized content to a greater audience.

What about using SEO and Google AdWords at the same time?

Some people might say that when you get SEO traffic you won’t need to use AdWords anymore — but we say that this is a wrong approach.

It’s great if you have good rankings, but you can still utilize Google AdWords and obtain more exposure for the same keywords that you’re getting SEO traffic from.

You can even measure the performance of your Google AdWords campaigns, and if they are profitable, you can even increase your budget for an increased ROI.

So in the end, which is better to use for your marketing, SEO or Adwords?

Both — a straightforward answer. To start getting traffic, use Google AdWords and at the same time, work on your SEO, content marketing plan, and social media campaigns so that you’ll get organic traffic and visits from social networking sites.

Conclusion

SEO and Google AdWords aren’t competing with each other but they are both powerful weapons available in your digital marketing arsenal.

Remember that you can use Google AdWords when you want traffic FAST, but you’ll need SEO for the long term and SUSTAINABLE online success.

Don’t forget to consult the professional SEO agency to avoid wasting your money on possible campaign failures. Do reach out if you have any questions. We’ll be eager to assist you in any way we can.

test 1200x600

10 Tips in Making an SEO Friendly Website

10 Tips in Making an SEO Friendly Website

Building an SEO-friendly website is undeniably important. Website Integration of SEO optimizations will improve your appearance on search engines, and on Google SERPs. More than 90% of global organic search traffic is with Google, thus, it is necessary to make the bots’ tasks easier for your website to fair better in the rankings.

Take a look at the 10 tips below to make your website more SEO-friendly.

User-friendly URLs

Before anything else, even if it’s not your website’s ultimate priority, its URL is still very important. Unique URLs can be achieved for each page if you simplify it. Give time to work on the finer details!

Avoiding Content Duplication

We can say this again and again but content duplication is bringing in issues with SEO that will worsen your rankings, especially when it comes to duplicates internally. Make sure to check for duplicated content and also for slight duplicates to have your SEO remain top-notch.

XML Sitemap Creation

An XML sitemap will help search engines comprehend the structure of your website when they are crawling it. As more data gets passed to Google, you can also identify the pages with the highest importance and value to you and give them a priority.

Web design is really important — but so is SEO

Devices Compatibility

Good user experience is expected whenever a user from all types of devices visits your website. For this reason. it must be optimized for all types of devices. Once you have selected the solution (between responsive and mobile) to implement, there are many tools that can help you with the mobile-friendliness of your website.

Robots.txt Usage

You can use a robots.txt if there are pages on your website that you don’t want to be crawled in order not to waste all your crawl budget. It will tell the search engines’ bots the pages that cannot be crawled. Remember to update the robots.txt file if you decide to restructure your website!

Concentrate on Internal Linking 

Allowing your readers to navigate easily within your website and helps to build page authority — that’s Internal linking. Making them stay on your website longer can be done if you provide them with further relevant reading options.

Images Optimization

Images are necessary as any other content on your website but they tend to be overlooked when it comes to optimization for SEO. There are some tricks that can be easily applied to have perfectly optimized images.

Comments Engagement

To have a thriving community, it is important and essential that you manage the comments posted by your audience. It shows that your content is worthy of their time and that they are reading it whether their comments are positive or negative.

Avoid Keyword Stuffing

This is the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. The foundation of your website and your SEO strategy are represented by keywords. Avoid any type of keyword stuffing strategies as it can potentially damage your rankings even if your goal is to rank on a specific term.

Orphan Pages Checking

These are the website pages that are not linked to from any other section of your site. This means that there are no links available from this page to move on to the rest of your website. Make sure to have a system in place or use a tool that can help you keep these orphan pages in check.

There are a lot more of the best practices that you can do to make sure that your website remains SEO friendly. An important skill, talent, or characteristic required to properly implement these tips will probably have something to do with your tenacity. Diligently spending enough time and resources working on your website will grant yourself and your business high returns in the end.

If you have any questions or need any help, never hesitate to reach out to us. We’ll be glad to help.