Linked Advertising

A Beginners Guide to LinkedIn Advertising

Word has been spreading that LinkedIn may be the up and coming advertising player this year.

LinkedIn has offered advertising services for years now, but it was only recently when they have really nailed down the craft of being an ad service provider and social media networking website.

What really helps set LinkedIn ads apart from other social media advertising platforms, like Facebook, is their B2B targeting options. B2B marketers flock to LinkedIn because almost every professional have LinkedIn accounts.

Knowing this, LinkedIn has optimized its targeting options to allow marketers to really aim and connect with people of a specific profession

Want to focus on the information technology industry? You can target it with LinkedIn ads.

Want to reach CEOs of investment firms? Yes, you can reach them with LinkedIn ads.

Want to receive applications from those college graduates with experience as general managers of natural food grocery stores? You can get really close and personal to them with LinkedIn ads, as well.

Because of that business-to-business option, many business owners are going to LinkedIn with their budgets this year. However, it doesn’t mean that they aren’t advertising on Facebook, too, but depending on their budget they may be heading to LinkedIn first.

Do keep in mind that with LinkedIn the cost is going to be a lot greater than Facebook, so make sure you’ve got plenty of cash before trying this method.

Have the necessary money and ready to be dealt a hand? Let’s go over some ground rules first.

LinkedIn Advertising Guide: An Overview

Before, LinkedIn used to be extremely limited with its advertising options, almost without any space for advertisers to really accomplish their goals.

That has since changed and will continue to change going into the future, with the aim to give more freedom for advertisers.
Now, with LinkedIn ads, you can make ads based on what you need to do.

In this article, we will assume that you already know what you need to achieve and have your goals in mind.

With that said, in order to successfully run an advertisement on LinkedIn, your goal needs to be one of these

  • Brand awareness.
  • Website visits.
  • Engagement.
  • Video views.
  • Lead generation.
  • Website conversions.
  • Job applicants.

Organic engagement on LinkedIn is already a given deal with almost everyone on LinkedIn.

As LinkedIn’s algorithm isn’t as strict and picky as Facebook’s, allocating all of your budgets toward LinkedIn engagement ads may not be the most ideal bet for every business.

We suggest picking an objective that is a bit more direct like job applications or website conversions.

You’re generally going to be paying more on LinkedIn for each accomplished objective, so get to the point and be a bit blunter with how you chose your ad objectives.

Based on the objective you have specified, you’d be given five different ad types to attempt:

Sponsored Content

Think of this as a promoted post. You will be promoting an article or post from your company page that appears in the LinkedIn feed.

At most times, these ads do have the highest CPC on average so proceed with caution and make sure the content you’re promoting is well planned and well-executed.

Text Ads

These are the minuscule ads you may or may not notice on the right side of your LinkedIn feed. This might remind you of Facebook Ads circa 2010.

Aside from the right column, these ads may sometimes appear beneath the “People You May Know” section. This is where your text contents can absolutely make or break your ad conversions.

Test a few different strategies but make sure to get to the point with these ads.

Sponsored InMail

This is an amusing way to spam someone’s LinkedIn inbox. But, when done properly, it can really have a conversion rate higher than any of the other LinkedIn ad options.

Because these ads need to come from a personal profile rather than a branded business page, people are less likely to fee that they are being sold as they can actually communicate with a genuine representative of the business.

But please make it a point to never copy and paste templates to your prospect or any of your demographic. Make sure and make each InMail professional and personal.

Video Ads

A bit self-explanatory here, but LinkedIn’s video ads will help you promote your videos to your correct target market. This is one reason that you should be creating a ton of video content.

Make sure to test various videos to see which type of video according to topic, length, real-life or animation, gives you the most conversions.

Conclusion

In this modern-day of advertising and company growth, it is important that any business owner or manager must get whatever help he can in order to keep up the pace. 

By utilizing LinkedIn on its utmost potential, small business owners will have the capacity and the capability to compete with much larger companies. 
By using the steps above, we can assure you that everything will be alright with your LinkedIn marketing campaign.

If you have any questions, feel free to contact us at Logical Assembly.

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Facebook Marketing for Beginners – A Guide

Facebook Marketing for Beginners – A Guide

Facebook is one of the most popular free social networking websites that enables registered users to create profiles, upload photos, and videos,  as well as send messages to keep in touch with friends, family, and colleagues.

Facebook marketing refers to the creation—and actively using—a Facebook page as a means of communication to maintain engagement with and win customers. Fun and easy to set up, the Facebook Page for business provides a wide-array and powerful set of online tools that lets you fully engage with your customers. But to market your business efficiently on Facebook, and make all these connections possible, it will help to understand the underlying principles.

Knowing the Fundamentals of Facebook Culture

A world built on transparency and openness, where friends can connect with each other about things they care about, Facebook has created its own virtual world. By giving you the power to connect, engage and share your business to this community, Facebook hopes you will do your utmost effort and due diligence to enhance the positive aspects of this community, and avoid creating any unpleasant experiences.

Below are some of the fundamentals that guide the world’s largest virtual community:

  • Sharing and connection freedom: You are allowed to share whatever information you want, in any format or any form of media. You have the right to be connected with anyone as long as there’s consent for both parties. Remember that Facebook users have multiple ways to optimize their privacy settings. And just like you, they expect their privacy boundaries to be respected.
  • Control of information and ownership: Your information is your own. You have the freedom to share it with anyone you want and take it anywhere you want, even removing it from Facebook at any time. Those choices are protected by your privacy controls.
  • Principles of equality: You have representation for and equal access to the information within Facebook, whether individual, advertiser, developer, organization, or other entity—regardless of another person’s primary activity.
  • Social value: You’re free to build trust and reputation through your identity and connections. Moreover, other than those reasons described in the Facebook Statement of Rights and Responsibilities, you should not have your presence on Facebook removed.
  • Platforms and standards openness: You have access to actions like sharing and accessing all available information on Facebook. The specifications for these platforms are published and made available and accessible to everyone.
  • Fundamental service: Facebook is free to use for anyone to establish a presence that can market your business, connect with others, and share information. Everyone can use Facebook regardless of his or her level of contribution or participation.
  • Common welfare: The Statement of Rights and Responsibilities, which are not inconsistent with these principles, describes the rights and responsibilities of Facebook and the people who use it.
  • Transparency with processes: Information about Facebook’s purpose, plans, policies, and operations are readily available. Facebook has a town hall-style of notifications and comments plus a system of voting to encourage engagement and discourse on amendments to these Principles or to the Rights and Responsibilities.
  • One world: Available to everyone, everywhere, with Internet access — The Facebook service transcends geographic and national boundaries.
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Facebook Marketing for Your Business and How to Make the Most Out of It

There are many ways offered by Facebook to promote your business to its online community. Get started with a Facebook Page for your business, to making a topical group, and launching a Facebook ad campaign — it is becoming an increasingly important component of a company’s online marketing plan. Below are some Facebook marketing tactics that you can do for your business.

Content sharing. A Facebook presence is necessary for everyone’s list of must-haves for social media marketing. And you’ll need a content strategy once you have a presence for marketing your business. Do you have anything engaging to share with your fans? Why would they come back?

Make sure to encourage your best customers involved with your Facebook presence. Develop them to become fans of your Facebook Page and drive the engagements to help you build a thriving community. The core value of Facebook as a word-of-mouth marketing platform is leveraged by this approach.

Advertising. Advertising on Facebook is unlike any advertising medium you’ve experienced before. You can reach as narrow or broad of an audience as you desire — thanks to its advanced targeting capabilities and mass audience. Get linked to pages either on Facebook or on a website of your own and include social actions, such as the option to be a fan of a Page or responding to a Facebook event.

Application creation. Branded apps can be another way to market yourself on Facebook. Add unique functionality, further engage your audience with your brand, and help market your business through Facebook apps. These are software modules that you can install on your personal Facebook profile or Page to boost engagement to your business or brand.

These apps can appear differently in many different forms — from business cards, video players, to contest solutions. Facebook does offer countless apps for marketers, but creating a Facebook app of your own has become widely popular among marketers.

Content syndication. Do you have a blog, podcast, or video series? You can use that content and share it across the Facebook community. Using Social Plugins will enable your website content to be shared quickly and easily — especially the ‘Like Button’ and the ‘Recommendations Bar.’

Events utilization. Get support for your local business, brand, or product — Facebook Events are a great means of getting people together in person or virtually. It’s also an economical and strategic way of getting the word out beyond your usual in-house marketing list by inviting the fans of your Page who can then help promote your event to their friends.

Don’t forget to follow up after your event. You can actually post event photos and send them to all attendees. If you had a good, healthy discussion at your event, with lots of questions, consider sending a transcript out to everyone who attended. And if some questions didn’t get answered because of time constraints, consider writing up the answers and sending them to all attendees.

Generosity. The law of reciprocity is a key part of the Facebook culture. Sharing content from other like-minded Pages will surely encourage those businesses to promote your Page in the future. Your Page is like a vessel that can travel further in the Facebook rapids when roped together with other similar vessels.

Taking action. Most, if not all, of the challenges you will encounter as you market your business on Facebook, are not impossible to accomplish but do sometimes they feel that way. Having a solid understanding of how to best use Facebook for your organization while continuously taking action is the best step forward. Doing this will allow you to continue to refine what works for your business while getting results along the way.

I hope this helps a lot of you out there looking towards starting Facebook Marketing. Feel free to contact us if you have any questions on how to get started. We’ll be eager to help you with your business.

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5 Tips for Starting an Effective Instagram Marketing

5 Tips for Starting an Effective Instagram Marketing

One of the latest and greatest tools for digital marketers, Instagram doesn’t only have an active base of over 400 million monthly users, but it also offers a lot of opportunities for brands to raise brand awareness and engagement. Businesses flock to the platform to interact with more followers and to increase their organic reach. In this article, we’ll let you in on some key tips for improving your standing out in a crowded newsfeed and Instagram marketing.

1. Using Pro Filter Tools

An inherently visual platform, that’s what Instagram is. Simply put, amazing content will stand out — enhancing lighting, product placement, and of course-filters.

Professionals use various tools to make that perfect Instagram look. We recommend Prime, which has filters created by real photographers to endow your photo with that professional finish.

Filters are meant to help fix focus, contrast, sharpness, saturation, and exposure — not to change the basis of the photo itself. Remember to use them to make your photo as close to the real thing as possible, Instagram started around the idea of authenticity and nobody wants an overly artificial photo.

2. Fan Content? Regram it!

Generation Y’s word-of-mouth is through social media. Customers posting Instagram photos about your product and brand can be easily considered as visual endorsements.

If customers have tagged you in through a hashtag or @mention, “Regram” those photos. It’s an incredible way to celebrate your most loyal fans and to let potential customers see the fun ways that your products are being used post-purchase. Remember to ask the user for photo permission rights — just leave a comment on the user’s photo and ask them if you can have their permission to re-post.

Your customers’ photos are a limitless pool of content that keeps your marketing campaigns fresh and resonates strongly with potential customers. They are a marketing asset that should never be overlooked.

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3. Adding a Website Link to your Bio

Placing a link in your Instagram bio is one of the most effective ways to drive traffic to your webpage from social. Your Instagram bio is the only place that you can place a clickable link so take advantage of it.

A link inserted into an Instagram caption on a photo or video will only appear as plain text. Consider adding your company website homepage if you’re unsure of where you want to send your social traffic. With time, it’ll be better to create a shoppable gallery of your Instagram photos so that your audience will never have the need to leave the social platform to purchase from you. But for now, bring your followers out to your website with a bio link and turn your browsers into buyers.

4. Using Brand Influencers

Only about 5% of your customers generate almost 100% of your brand’s word of mouth reach. Peer recommendations are getting a much bigger role in purchasing decisions and, consequently, influencer marketing has become a larger initiative for marketing teams.

With established credibility and audience, Influencers are social media users who can directly appeal to your audience. They must be relevant to your target market, be authentic, and post actively. Remember that finding and leveraging your best social influencers will allow you to reach, not only their audience but their network as well. In order to find them, you must start by making a list of customers posting about your brand and then rank them by the number of followers and relevance to your industry.

5. Staying Active on Social

Post consistently!

This one may be obvious, but it requires the most effort. There is a distinct correlation between the rate of return visitors and how often a brand posts. Turning a prospective customer into a customer often takes multiple returns. Also, make sure to allocate time to ‘Like’ and ‘Comment’ on your fans’ posts and monitor conversations around your brand.

When followers see your brand actively engaging with real people, it helps to validate your social presence and genuinely humanize your brand. Opening a two-way communication is one guaranteed way to build long-lasting relationships with your customers.

From brand establishment to driving consistent sales, Instagram has true business value if leveraged properly. Implement the five tips above, watch your Instagram numbers skyrocket, and let your brand’s online community grow.

For more Instagram Marketing tips and other Social Media Marketing hacks, reach out to us. We’ll be eager to help you improve your business metrics.