You are paying your marketing company to run Facebook ads. But are you actually earning any revenue from it?
Are you the kind of person who trusts easily? Are you one of those many business owners giving your all out trust to a marketing agency to manage and run your ads?
So why don’t you spend a few minutes of your time to check your Facebook ad performance?
Step 1
- We will be checking the ad performance using your Facebook business manager directly. Log in to your Facebook Account at https://www.facebook.com/
![[SM Tool 2] You are paying your marketing company to run Facebook ads. But are you actually earning any revenue from it?](http://sboauthority.com.au/wp-content/uploads/2020/04/s1-13.png)
Step 2
- Click the arrow on the top right corner and click “Manage Ads”, that will direct you to the Facebook Ads Manager.
![[SM Tool 2] You are paying your marketing company to run Facebook ads. But are you actually earning any revenue from it?](http://sboauthority.com.au/wp-content/uploads/2020/04/s2-10.png)
There are 3 tabs in the Ad performance which have different functions regarding your Facebook ads namely, Campaign, Ads Set and Ads.
![[SM Tool 2] You are paying your marketing company to run Facebook ads. But are you actually earning any revenue from it?](http://sboauthority.com.au/wp-content/uploads/2020/04/s3-8.png)
What Are We Looking For?
Daily Spend – this is how much are you spending on ads per day. Is it close to the budget you and your digital marketer agreed on or is way beyond that?
![[SM Tool 2] You are paying your marketing company to run Facebook ads. But are you actually earning any revenue from it?](http://sboauthority.com.au/wp-content/uploads/2020/06/d1.png)
Under the Campaign Tab (other tabs have these as well) look for these columns:
Results – shows how many clicks you’ve gained. Try to compare it with last week’s clicks. Are they increasing or decreasing?
Cost – shows how much per click cost.
Reach– shows how many users came across your content. Did you meet your target reach?
Spent Today – shows how much you spent today? Is it beyond your budget?
Total Spent – shows the total spent on your campaign. Did you spend enough on that campaign?
![[SM Tool 2] You are paying your marketing company to run Facebook ads. But are you actually earning any revenue from it?](http://sboauthority.com.au/wp-content/uploads/2020/06/d2.png)
At this point , your probably have an idea how your budget is spent and if the agreement with your digital marketer is being met.
What To Do Next…?
Compare reports with your digital marketing agency. Sit down with them and discuss what your targets are and how will they be able to achieve that. Don’t be afraid to ask how and why. You can also talk to us.
Should you be concerned about what you find during this exercise, or indeed if you have any questions at all, please do not hesitate to contact us on 1800 717 546 or via the contact form below.
Contact Form
© Copyright 2022 All Rights Reserved